About Plan + Do HQ
At Plan + Do HQ, we believe that a strategically built business is the foundation for a fulfilling life—one that provides the freedom to focus on what truly matters. Over the past seven years, we’ve partnered with more than 200 entrepreneurs, guiding them through our proven framework to streamline operations and effectively set their businesses on autopilot.
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Led by our Director and dedicated Business Strategist, Lou, we combine big-picture planning with practical, hands-on support. With over two decades of experience in business operations and backend management, Lou and Emma bring a wealth of real-world expertise to every client engagement—ensuring strategies and actions that truly work.
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But at Plan + Do HQ, we’re more than just another consultancy—we’re your partners in building a business that supports your lifestyle, rather than the other way around. Family is a core value for us: Lou is a wife to Dave, a mum to Osten, and Emma is a wife to Rich and mum to Maxy and Kitty, her beloved fur babies.
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When you’re ready to create a business that works for you—and your family—let’s talk. We’re here to help you plan, do, and succeed, turning your ambitions into actionable reality.
Lou
I’m Lou, your dedicated Business Consultant and Strategist, and the Director of Plan + Do HQ. I come armed with a “handbag full of qualifications,” including Neurolinguistic Programming Practitioner, Coach, Trainer, Assessor, and Business Strategist—all of which enable me to deliver both the high-level strategy and the day-to-day tactics businesses need to thrive.
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I’m passionate about all things strategy, systems, automation, marketing, AI, and mindset—basically any “geeky” tool that can help you thrive business and in life.
Alongside running my business, I’m a wife to Dave and a mum to Osten. Family is everything, and I believe you can be a present, kind individual while still rocking it as a business owner.
Emma
She is the Implementor in the office, and you'll find her behind-the-scenes getting sh*t done!
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She loves making the plan, keeping our team on track and getting on with the work.
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Her background has been in planning and logistics, with analytics as her superpower.
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Having worked in big mining companies, she brings an objective lens to the growth levers of a business and streamlining operations.
Awards
Back when the business was called On Time Admin, and focused on providing Virtual Assistant and Online Business Management support, we were nominated, finalists and even won a few awards.
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Our ethics in business and dedication to client experiences hasn't changed, even though our methodology and business name has. So we are incredibly proud of these achievements.
In the media
Prior to Plan + Do HQ forming as a business strategy consultancy, it was a small boutique virtual assistant agency.
During this time, I was featured in the media for OTA being named as a finalist in the Regional Business Award and VA Business Award categories in the national Ausmumpreneur Awards program. I went on to take our Silver in the VA Business Award category.
