Here's the cold hard truth about being in business, especially a service business - without clients, you don't have a business. FACT!
As a business strategist and coach, I've worked with so many business owners who have poured their hearts and souls into their businesses, and sacrificed all-important time with their families. Only to discover they're running on the hustle hamster wheel of trying to constantly find new clients, all because they neglected their previous and current clients.
In today's fiercely competitive business world, having a 'heck yes offer isn't enough to provide success on repeat. What I see that sets incredible businesses apart from the rest of the playing field and grow beyond their dreams, is their ability to cultivate raving clients - who not only book without a second thought, but also become unofficial brand ambassadors, telling anyone and everyone they can about how great that business is.
Let's dive deeper into why raving clients are the key to sustainable business growth.
Raving Clients = Loyalty:Â Raving clients aren't just one-time clients; they keep coming back for more, regardless of your prices. This loyalty provides steady and stable revenue that will pay your bills (and wages!). Instead of constantly trying to generate new leads, if you focus your efforts on exceeding your existing clients expectations, you'll guarantee a steady flow of cash.
Word-of-Mouth Marketing = Best Free Marketing Tool: If you want to use the best free marketing tool in your toolkit, then look no further than word-of-mouth marketing. We should all know this well, and if you don't and are new to business, it's when someone tells their friends, families, strangers, literally anyone they can, how incredible your business is, all without you asking them to or having to pay them to do it. But, this isn't possible if you don't love, nurture and exceed the expectations of your clients. This organic marketing tool not only helps attract new clients who are ready to spend their dollars with you but also builds your know, like and trust in the market, making it easier and quicker to convert new leads into your next raving client.
Save Money:Â All the marketing professionals will tell you that it costs twice as much to get a new client than it does to keep one. Booking new clients can cost a pretty penny when you think you may need to invest in paid advertising, lead generation strategies or platforms, and spend your time (which = money) being active on your social media and connecting in groups. On the flip side of that is when you spend the time once creating solid systems to cultivate raving clients who actively promote your services, the money (and time) you need for paid promotions is significantly reduced. If you want to take it a step further then build into your lead funnel some stunning touchpoints to create raving leads who not only tell people about you, but also convert to being clients quicker.
Valuable Feedback:Â Raving clients are more than a revenue source; they're also a source of feedback to help you grow in other areas of your business. Their enthusiasm and care for you often turn into suggestions for improvement and ideas on how you can level up your services. Take the time to listen to clients' feedback and add this as a regular touchpoint for your ongoing clients, they'll not only feel valued, but you'll be ahead of your competition by knowing exactly what your ideal client wants.
Community = Business Besties:Â Building a community of raving clients is the gold medal for service businesses these days. It enables our relationships to go beyond transactional and build genuine connections based on shared values, beliefs, and experiences. When clients feel emotionally invested in your business, they're not just booking a service or package; they're buying into your vision and becoming part of a beautiful community in which they can thrive. We've seen a lot of business women nail this part of raving clients, only to have it fall apart when their own life gets hard or their businesses get bigger, but those who do it well create a cult following.
I cannot overstate the importance of having raving clients in a service business. It's that old saying that one person tells ten people who tell ten people and so on. Trust the process and cultivate your raving clients with stunning touchpoints that make them feel like the most important clients in your books.
If you want to know how to fast track your leads into raving clients, grab our free download - Fast Track Leads Playbook - and get started on loving your leads today.
